About S@

Sandira Calviac by Carole Omoumi

Sandira started her first company in her teens in London signing clients such as Forensic Science Service (Scotland Yard's equivalent of CSI), which set up the world's first DNA database.

Subsequently she moved to Paris for iBazar (now eBay France) where she built and marketed a consumer site then acquired by LibertySurf (now part of Telecom Italia).

Asked to handle business development partnerships and special projects at 01net (Vivendi Universal), she produced and launched its successful chat service, which is still in use today.

In NY for 9 years, she developed an expertise for the em­erging mobile industry and was one of the first people to evangelize and pioneer QR codes in the US, while spearheading the marketing for Baracoda and Scanbuy.

Prior to joining Seattle Angel Conference, Sandira started, a carpooling site endorsed by Burning Man & featured on the Rachel Maddow Show, as well as the Wall Street Journal and The Observer.

While Sandira’s efforts have contributed to the successful growth and exits of 4 entities, Sandira enjoys photography and exploring. She has lived in Europe, India, New York, Seattle, and is now a San Francisco resident. She can often be found connecting like-minded people, all the while reminiscing about her trans-siberian journey into Mongolia…

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Entries in Dating industry (2)


Niche dating sites for Geeks + Dating-related panels at SxSW

Keyboard romance, a new fragrance by...

I just came across an ad for Geek 2 Geek, a dating site for... geeks!

It reminded me of a site back in the days. Can anyone remember which one, wasn't it part of CNET or some equivalent?

Anyway, this definitely picked my curiosity and - while looking for the answer - I decided to research the space and find out which other sites are attempting to cater to the romantic needs of fellow geeks and nerds out there.

Here is a sample: 

(Please note these are currently web-based only. So feel free to send me links for mobile and Facebook apps as well as International sites)

South by SouthWest: Where are the experts

Unfortunately, for those will also be in Austin this week for SxSW and were hoping to learn a thing or two about this fascinating industry, it appears there are only a couple of related panels:

 (Again, comments & emails are welcome, should you know of any other panels/events worth mentioning.) 


Geek matchmaking, a new eldorado?

Coming back to our main topic, anyone will agree that nerds and geeks are now part of the pop culture. Thanks to the democratization of Internet and mobile devices and of course the portrayal of nerdy heroes stamped by Hollywood, it has never been so cool to be a nerd.

Content publishers attracting a high volume audience of geeks and nerds may soon decide to seize the day and release their own branded dating platform following the footsteps of more traditional players.

Indeed, both The Guardian's and Condé Nast's have jumped on the opportunity by partnering with The Dating Lab, a white-label company which makes it easy for any substantially important online community site to play at the dating table...

This potential "match made in heaven" for a or IGN could very well help them also get a piece of the pie.

Indeed, TechCrunch and more recently the New York Times have reported on the growthof niche dating sites... But I will leave it up to Business Insider to show us the actual market potential with a lovely chart that would resemble to this one. By the way, how about a customized ;-P



To conclude this piece, let me share with you some retro geeky bonus content:

Geek Dating Flowchart

as well as a Craigslist homage:
Why Geeks and Nerds Are Worth It...

This post is dedicated to my #NYTM single friends.


Outside-the-Box Revenue Models for Online Dating & Social Networks

I landed yesterday evening in Miami for iDate and... as of late last night it turns out I will be speaking at an interesting workshop this afternoon @ 1:30pm.

Some of the ideas that I will be sharing may be inspired by practices that have proved to generate successful results in other industries.

Other ideas may be intuitive or based on "emotional marketing".

Anyway, I would love to hear your thoughts and ideas. You may be a publisher, a blogger, a shopping site, who found clever ways to create new revenue streams in your niche. Please shoot (before 1:30pm EST)!

Cheers, S@ 


WORKSHOP: IDEA Session: "Outside the Box" Revenue Models for Online Dating & Social Networks - 3 Unique Perspectives


This 3rd annual workshop is one of the most popular attended by most of the CEO's in the business. The session serves as a unique idea generating session for developing other revenue models for Online Dating and Social Networking. Three independent consultants to the industry will each provide "outside the box" ideas on how businesses can acheive higher revenue from their user base. Speakers are: Bill Broadbent (Founder & CEO of Instinct Marketing), Scot McKay(Founder / Dating/Relationship Consultant at X & Y Communications) and Sandira Calviac (Marketing Consultant). 

At previous events, the Revenue Model Workshop was met with resounding success from the delegates. Many operators gained valuable business information and some gained multi-million dollar business ideas from the session. At the iDate2010 event, each presenter will provide ideas in "rapid fire" each for 20 minutes, followed by a 30 minute question period from the general audience.