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Sandira Calviac by Carole Omoumi

A multi-faceted marketer, Sandira Calviac started her first company in London (UK) at the age of 16, providing Search Engine Optimization to British clients such as web agencies and SCOTLAND YARD.  The opportunity to work at iBazar (aka EBAY France) led her to Paris, where she subsequently helped build a leading interactive ad agency. 

Ms. Calviac's management track record include and is not limited to:
- creating additional revenue sources at one of VIVENDI UNIVERSAL magazine publishing subsidiaries
- running day-to-day BARACODA's North American operations and growing its network of resellers
- launching ECOLADA, an eco-friendly price comparison website
- implementing digital & social media strategy for FLY16x9's media properties
- successful PR & marketing campaigns as SCANBUY's Director of Marketing promoting 2D barcode technology and its augmented reality applications. 

Former CMO of ADOPT A GUY.COM, an offbeat dating site, Ms. Calviac is now spearheading the efforts of RIDEHACK.COM with her two partners to help festival & event attendees carpool to their favorite events.

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« Photos of the MoMA MiXX Premiere | Main | MoMA MiXX Video Invite by FLY16x9. Party is this Saturday! »
Wednesday
Sep302009

Press Clip: FLY16x9 in Vanity Fair

During this past MoMA MiXX, I was introduced to Becca, a very friendly woman who turned out to be a reporter at Vanity Fair. Read her take on the event here.

Excerpts of Artists D.J. at the MoMA MiXX Dance Party by Rebecca Sacks - September 30, 2009

"MoMA MiXX experienced perhaps its greatest success. Early in the evening, painter Mickalene Thomas and mixed-media artist Derrick Adams got the party going with their playlists, while upstairs the mood was made ambient by a mesmerizing video installation by FLY16X9—flowing clips showcasing scenarios largely of the predatory or desirous variety. (One sequence had models eating entire cakes, which, much to my embarrassment, I immediately recognized to be baked goods from Black Hound, in the East Village.) Downstairs was dominated by a dance floor and the standard open bar (upstairs there was a Pernod Absinthe bar, where barkeeps carefully crafted cocktails according to the drink’s strict ratios). The museum’s priceless canvases were monitored by alert security guards, who were also in charge of steering mixers back into the fray after the obligatory smoke breaks on 53rd Street. As the party wore on, resident D.J.’s Eamon Harkin and Justin Carter carried the baton until D.J. Andy Butler, of Hercules and Love Affair, took it and ran into the evening.The transformation of the Agnes Gund Garden Lobby from hallowed halls to a near-bacchanalian dance party truly re-invented the space, and undoubtedly caused revelers to re-evaluate their relationship to the art world. At least for the night."

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