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Sandira Calviac by Carole Omoumi

Sandira started her first company in her teens in London signing clients such as Forensic Science Service (Scotland Yard's equivalent of CSI), which set up the world's first DNA database.

Subsequently she moved to Paris for iBazar (now eBay France) where she built and marketed a consumer site then acquired by LibertySurf (now part of Telecom Italia).

Asked to handle business development partnerships and special projects at 01net (Vivendi Universal), she produced and launched its successful chat service, which is still in use today.

In NY for 9 years, she developed an expertise for the em­erging mobile industry and was one of the first people to evangelize and pioneer QR codes in the US, while spearheading the marketing for Baracoda and Scanbuy.

Prior to joining Seattle Angel Conference, Sandira started Ridehack.com, a carpooling site endorsed by Burning Man & featured on the Rachel Maddow Show, as well as the Wall Street Journal and The Observer.

While Sandira’s efforts have contributed to the successful growth and exits of 4 entities, Sandira enjoys photography and exploring. She has lived in Europe, India, New York, Seattle, and is now a San Francisco resident. She can often be found connecting like-minded people, all the while reminiscing about her trans-siberian journey into Mongolia…

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« Photos of the MoMA MiXX Premiere | Main | MoMA MiXX Video Invite by FLY16x9. Party is this Saturday! »
Wednesday
Sep302009

Press Clip: FLY16x9 in Vanity Fair

During this past MoMA MiXX, I was introduced to Becca, a very friendly woman who turned out to be a reporter at Vanity Fair. Read her take on the event here.

Excerpts of Artists D.J. at the MoMA MiXX Dance Party by Rebecca Sacks - September 30, 2009

"MoMA MiXX experienced perhaps its greatest success. Early in the evening, painter Mickalene Thomas and mixed-media artist Derrick Adams got the party going with their playlists, while upstairs the mood was made ambient by a mesmerizing video installation by FLY16X9—flowing clips showcasing scenarios largely of the predatory or desirous variety. (One sequence had models eating entire cakes, which, much to my embarrassment, I immediately recognized to be baked goods from Black Hound, in the East Village.) Downstairs was dominated by a dance floor and the standard open bar (upstairs there was a Pernod Absinthe bar, where barkeeps carefully crafted cocktails according to the drink’s strict ratios). The museum’s priceless canvases were monitored by alert security guards, who were also in charge of steering mixers back into the fray after the obligatory smoke breaks on 53rd Street. As the party wore on, resident D.J.’s Eamon Harkin and Justin Carter carried the baton until D.J. Andy Butler, of Hercules and Love Affair, took it and ran into the evening.The transformation of the Agnes Gund Garden Lobby from hallowed halls to a near-bacchanalian dance party truly re-invented the space, and undoubtedly caused revelers to re-evaluate their relationship to the art world. At least for the night."

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